Sunday, March 31, 2013
Box Office Wrap Up: 4/1/13
Well this weekend saw G.I. Joe: Retaliation shoot its way to the top. While Tyler Perry proved that attaching his name to a movie still draws a crowd and The Host proves that no one cares about Stephanie Meyer unless she writes about vampires.
G.I. Joe: Retaliation made $41.2 million over the 3 day weekend and $51.7 million over the 5 days its been out. For a movie that cost approximately $130 million to make it is not stellar but could be worse. In comparison the movie actually made less then G.I. Joe: The Rise of Cobra did its opening weekend. Cobra made $54.7 million in its opening weekend with lower ticket prices and without the inflated prices of 3D or IMAX. While the long delay might have hurt it, the addition of 3D looks like it might pay off since the movie is doing great business overseas and worldwide gross should be greater then the worldwide gross of Rise of Cobra. Read Chris' review here G.I. Joe: Retaliation Review
The Croods continued to bring in the family business as none of the new movies targeted families. Dropping a reasonable 39% to $26.5 million it fell one spot to the number 2 spot.
Opening in the third spot was Tyler Perry's Temptation which surprised many in the industry with a strong debut of $22.3 million. Tyler Perry knows his target audience and even though sexual thriller is a new direction for Perry people didn't care. When will the Hollywood insiders stop underestimating the strength of Tyler Perry's name?
Olympus Has Fallen tumbled 54% in its second week with G.I. Joe taking the action movie lovers. Olympus still managed to make $14 million and land in the 4th spot.
The biggest movie of the year so far Oz the Great and Powerful stays in the top 5 with $11.6 million. This even while being in its 4th week and The Croods taking much of the family business. Oz has made almost $200 million so far.
Opening in the 6th spot was The Host with $11 million. Based on the book by Stephanie Meyer the author of the Twilight Saga the movie did not live up to its predecessor. It appears that the fans of the vampire series didn't want to see this an alien themed love triangle. Which makes me wonder if Meyer will go back to writing more Twilight books and we will see more of Bella and Edward on the big screen in our near future.
The biggest drop in the top 10 came from The Incredible Burt Wonderstone which fell an amazing 70% in its third week to a puny $1.3 million. Barely staying in the top 10 the movie has proved to be a huge failure for Warner Brothers.
The Top 10
1. G.I. Joe: Retaliation $41.2 million
2. The Croods $26.5 million
3. Temptation $22.3 million
4. Olympus Has Fallen $14 million
5. Oz the Great and Powerful $11.6 million
6. The Host $11 million
7. The Call $4.8 milllion
8. Admission $3.2 million
9. Spring Breakers $2.7 million
10. The Incredible Burt Wonderstone $1.3 million